The Secrets of Winning Sales Copy: A Guide to Writing Better Sales Copy for Specialist Sub-Contractors
Specialist sub-contractors in the UK construction and engineering industries do not enjoy the recognition, status and respect that they should!
Maybe they are just not very good at marketing themselves and their expertise.
Part of that marketing process involves selling and that is not something that comes naturally to most Specialist sub-contractors.
This book has been written specifically for Specialist sub-contractors. It is a guide to writing better sales copy, and will help you to overcome the obstacles you will encounter when trying to write sales copy. Writing good sales copy is a skill, but it is a skill that can readily be acquired and this manual will help you do just that.
Publication date: 11 Apr 2011
OPAC reference: KOHA-OAI-BCP:7707