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Selling Advertising Space in 90 Minutes
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Selling Advertising Space in 90 Minutes
by Neil, Brian

Based on a successful media sales training course which the author has been giving for many years, the book starts with an explanation of how the industry works, and then guides readers through the skills and processes involved in each stage from lead-sourcing through to closure.

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Publication date: 2014.

ISBN: URN:ISBN:9781852527471

OPAC reference: KOHA-OAI-BCP:4551

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