The recession is creating havoc in the retail sector. This guide is essential reading for anyone already in - or planning to enter - the sector. "Retail Confidential" is a practical, no-nonsense guide to succeeding in the retail trade, written by well-known writer and broadcaster (and retail consultant), Joe Cushnan. Based on over 30 years experience in and around the retail trade, this book is packed with advice on what to do and what not to do to manage a successful retail business. Areas covered include: how to keep the business simple; how to keep the business honest; how the customer is not always right but is always essential and sometimes surprising; how a customer diary exposes the good, bad and ugly state of service; how to recruit the right staff for your business; how to sell, sell, sell and do it well, well, well; and much more...
Publication date: 24 Jul 2010
OPAC reference: KOHA-OAI-BCP:4558