Proof of Performance: Making the Case for Magazine Media
Proof of Performance: Making the case for magazine media sets out the research-based evidence from all over the world proving the effectiveness of printed and digital magazine content. POP is an invaluable tool for all publishing company staff and everyone involved in planning, buying, selling or evaluating marketing campaigns. In particular it can be used to promote the strengths of magazines and to reach agencies and advertisers with critical information about the value of advertising in magazine media.
Publication date: 22 Sep 2014
OPAC reference: KOHA-OAI-BCP:5040