Online Marketing for Your Craft Business: How to Get Your Handmade Products Discovered, Shared and Sold on the Internet
A must have book if you are running a craft business and want to understand content marketing and social media networking to raise awareness of your handmade designs and learn how to sell your crafts online. If you are a creative or craft business owner selling crafts online through your blog, website or on handmade marketplaces, the desire to grow your online following can become addictive. In this eye-opening book, craft industry expert and social media professional, Hilary Pullen will help you develop a content strategy for online networking and digital marketing that will see you identify who you want to connect with, where you will connect with them online, and what type of things you want to share and say to them.
Hilary will show you that when properly planned and managed, you will learn to love blogging about crafts and use social media as a fun marketing tool that can not only help you build traffic to your website and blog to boost sales of your handmade products, but also enhance your creativity and motivation.
Publication date: 26 Sep 2014
OPAC reference: KOHA-OAI-BCP:4523