International Business Strategy: Theory and Practice
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International Business Strategy: Theory and Practice
by Buckley, Peter J.

by Ghauri, Pervez N.

This textbook provides students with the core research in international business and strategy, including organization, efficiency, external relationships and the challenges found in an increasingly multicultural world. Each part begins with a presentation of the issues and controversies faced in that particular area, followed by a synthesis of the research which provides avenues for future research. To facilitate and encourage further debate and learning, each part also includes at least one original case study. Compiled by two of the World's leading scholars of international business, and supplemented with critical commentaries and a range of integrative case studies, this comprehensive textbook provides advanced students of international business and strategy with a resource that will be invaluable in their studies and beyond.


Publication date: 17 Feb 2015

ISBN: URN:ISBN:9780415624701

OPAC reference: KOHA-OAI-BCP:7893

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