Content Strategy for the Web
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Content Strategy for the Web
by Halvorson, Kristina

by Rach, Melissa

From constant crisis to sustainable success. Better content means better business. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook.

Read it to: Understand content strategy and its business value; Discover the processes and people behind a successful content strategy; Make smarter, achievable decisions about what content to create and how; Find out how to build a business case for content strategy. Wth all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.


Publication date: 2012

ISBN: URN:ISBN:9780321808301

OPAC reference: KOHA-OAI-BCP:12264

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