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Beyond the Business Plan: 10 Principles for New Venture Explorers
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Beyond the Business Plan: 10 Principles for New Venture Explorers
by Bridge, Simon

by Hegarty, Cecilia

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.

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Publication date: 11 Oct 2013

ISBN: URN:ISBN:9781137332868

OPAC reference: KOHA-OAI-BCP:4745

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