Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant
Orr, Linda M.
This book will fill the need in the market for a solid case work, role play, and activity book. It has been written by sales teaching professionals and sales executives. The life experiences of professionals with varied experiences will provide students with a solid foundation for learning. The book is intended to be supplemental to any other sales management text on the market, but could be used alone in an advanced sales management or marketing analytics course in which the students already have the base theoretical knowledge.
Publication date: 03 Oct 2011
OPAC reference: KOHA-OAI-BCP:5167